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Read our Blog here. We’d love your comments
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SME Needs’ Marketing Strategy
Our 2019 marketing strategy is simple: We are here to help people and through doing that, we will develop the leads we need to grow.
Our analysis shows that we develop 84% of our clients through relationships we developed and maintained, with the remaining coming through our website’s SEO performance. A review of what people say about why they like us (a combination of feedback and the content of our LinkedIn Recommendations) shows:
- Our straightforward approach to marketing, not making it difficult or confusing, is important to them.
- Helping our clients focus on the right areas delivers real results for them.
- We make a difference and provide a great source of help, simply by being available when needed.
To continue this performance we will:
- Generate and distribute content that helps you to improve your marketing performance.
- Make introductions where we believe they will be beneficial for both parties
- Maintain the relationships we develop through regular two-way communication, both face to face and online
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Our Targets
Our 2019 target is to grow by 30%. That means adding one new client every two months. Our Ideal Client is:
- The owner or Managing Director of a small business what wants to grow
- They recognise that they need some help
- Resources are available to invest in achieving that growth
- time, skills and money
- They are a B2B business and, most likely, in the tech space


