Our marketing solutions are built around improving your marketing performance. Almost without fail, it starts with a strategic review of what you are currently doing, marketing-wise, and who you want to market and sell to.
It’s then about developing a marketing strategy and plan that will help you to meet your business growth targets. Of course, to do this, we need to discuss your targets, your marketing budget and the marketing skills available within your business.
For more information on each of the solutions listed below, simply click through on the links.
Almost always, we start by working out what marketing will be done going forward.
This strategic planning starts by looking back, measuring the performance and return on investment of the marketing that has got your business to where it is now.
This is quickly followed identifying who you want to market and sell to. This is often based on your experience and client base before now, but not always. If you are looking to re-focus, we need to work out who you want to re-focus on.
Finally, we have to identify what we, both, believe to be the best marketing channels to use to deliver the growth you’re looking for.
Virtual Marketing Director
If you want, and have the time & skills, to do your own marketing, we’ll act as your Virtual Marketing Director and provide the support, guidance and management to ensure you do what is needed in a consistent and performative manner.
Marketing delivery & management
Once you have a marketing plan in place, it needs to be delivered. If you don’t have the time or skills, we will provide them. This may be from our team, or we may use trusted third parties. Companies and people with expertise that we know will deliver for you.
Whether your plan includes social media, email marketing, direct mail, exhibitions, content marketing, PR or PPC (and many more), we have the right people to ensure your small business marketing delivers the growth you are looking for.
Supporting your staff
If you have employed a junior member of staff to do some of your marketing, we will work alongside them. Our role may be of support and guidance. It may be more of a management role, particularly if you aren’t confident in your marketing knowledge.
Throughout our operational delivery of your marketing, we will be measuring the marketing performance to ensure that everyone involved is delivering. If something isn’t working, we will look at what needs to be done to improve things. This may mean improving skills, or it may mean we change to a different marketing channel. It’s all aimed at delivering a growing ROI on your marketing budget.
To talk to us about how these marketing solutions can help you grow your business, give us a call on 020 8634 5911 or click here.