Everyone loves a story. But when you have a story about your business you want to share, it’s not always easy without the right support. At SME Needs, we have that covered for you. We work with a small number of public relations (PR) firms with a proven history of getting your stories into the right places.
Let’s look at why PR can be a key part of your marketing mix:
PR helps position your brand
As well as your name, your expertise, and your key messages. It helps give your business a voice and a face. It shows the real people behind the company and helps build trust among potential clients. If they feel they know the people behind the company, they will feel that they can trust you.
PR is brilliant at showcasing your expertise
By being quoted in articles, interviewed on the radio/TV, and having your own by-lined articles published potential customers can get a real sense of your knowledge and expertise. It is highly trusted because you are not selling. And therefore are not seen as having a biased point of view. You are seen as an independent expert.
It gives new and existing clients comfort
They can see that you are respected by journalists. That you are a recognised industry voice and have third party endorsement.
PR helps to widen your reach
By attracting people outside your immediate ‘tribe’ you widen your appeal and your potential customer base.
PR coverage can be used to boost your social media
Trying to drive people to your website all the time, through social media, isn’t easy. Far easier to share an independent article and still receive the same coverage and credibility.
It is also helpful for your SEO
Mentions and Links (cannot be guaranteed every time) are core to search engine algorithms. Coverage is proven to drive additional searches on your name or company name.
Articles written for PR can be re-purposed
Journalists expect “virgin content” that hasn’t been published elsewhere beforehand. That doesn’t mean you can’t then do a variation for your blog and then share both using social media and newsletters.