[av_section min_height=” min_height_px=’700px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=” bottom_border_diagonal_direction=’border-extra-diagonal-inverse’ bottom_border_style=” id=” color=’main_color’ custom_bg=” src=’https://smeneeds.co.uk/wp-content/uploads/2017/01/No-time-to-manage-large.jpg’ attachment=’435′ attachment_size=’full’ attach=’parallax’ position=’top center’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=’#d7182b’ overlay_pattern=” overlay_custom_pattern=” custom_class=”] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’30px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=”] [av_heading heading=’Perceived Risk’ tag=’h1′ style=’blockquote modern-quote modern-centered’ size=’52’ subheading_active=” subheading_size=’15’ padding=’0′ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=”][/av_heading] [av_hr class=’invisible’ height=’-40′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ custom_class=”] [av_heading heading=’Are you helping to reduce perceived risk in the minds of your prospects?’ tag=’h4′ style=’blockquote modern-quote modern-centered’ size=’30’ subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=”][/av_heading] [/av_one_full] [/av_section] [av_submenu which_menu=” menu=’4′ position=’center’ color=’alternate_color’ sticky=’aviaTBsticky’ mobile=’active’ custom_class=”] [av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=”] [av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=”] [/av_submenu] [av_section min_height=” min_height_px=’300px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=” bottom_border_diagonal_direction=’border-extra-diagonal-inverse’ bottom_border_style=” id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’parallax’ position=’top center’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=’#d7182b’ overlay_pattern=” overlay_custom_pattern=” custom_class=”] [av_one_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=”] [av_image src=’https://smeneeds.co.uk/wp-content/uploads/2017/03/gambling-slider-180×180.jpg’ attachment=’2035′ attachment_size=’square’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ custom_class=”][/av_image] [/av_one_fifth][av_three_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=”] [av_textblock size=” font_color=” color=” custom_class=”]

Are you reducing Perceived Risk?

Your marketing has done a great job in getting your prospects to engage and to start talking to Sales.

Sales is working hard to move your prospects through your pipeline and to close the deal. There may be something that is blocking progress..

Making any purchase is a RISK in the mind of the buyer, with the level of perceived risk increasing with value and the impact of that purchase.

Our whitepaper explains the five types of perceived risk and what you can do to reduce the level of risk in the minds of your prospects. Reducing perceived risk is vital if you want to increase your customer numbers.
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