A Helping HandMarketing Performance

Small Business Tips from the Golf Course

By August 22, 2016January 26th, 2021No Comments

As an an old cliche, many say that lots of business gets done on the golf course. If this was the case, I’d be playing much more, but here are a few business tips from the golf course that can help your business.

The Driving Range

The driving range is there for golfers to practice their game and to work out what needs to be done to improve. It’s also where they will warm up and get prepared for their game.

In business, as in golf and every other sport, you need to be prepared. You cannot simply go out and do stuff and expect your business to improve. You need to get prepared. You need to identify what isn’t working and then develop a plan.

Which Club?

Are you using the right tools? Many golfers, when trying to get their ball to the target (the green and the hole) will take Driver every time. After all, if they can get the ball as close as possible to the green, there is a better chance of getting a birdie (a good score), isn’t there.

Professional golfers, on the other hand, are more likely to take a shorter club and then another one they can fit well and increase their chances of the birdie. The shorter club increases their chances of staying out of the rough (not good).

Are you using the right marketing tools to reach your target audience? Just because everyone else uses Facebook (for example) doesn’t mean you have to if it won’t get your key messages in front of your target audience.

In the Rough

Using the wrong club often means you end up in the wrong position for your next shot. That usually menas the rough – or worse, the trees. Even if you have a good line to the green, the shot becomes harder and you’re much more likely to score a bogey (bad) or worse. All you can do is take your medicine and try not to do it again.

In any small business, you’ll make mistakes. Sometimes you’ll try out marketing tools that don’t work for you. The trick is to learn from your mistakes and try not to make them again.

Your Scorecard

Every golfer has to keep a scorecard, showing the score achieved at each hole. Personally, I also keep track of where I hit my tee shot (did I hit the fairway?), the number of shots I took to get to the green, how many putts and whether I went into a bunker or incurred a penalty. I use Golfshot to track my performance on the golf course.

What are you using to record your marketing and business performance? Whether you invest in a CRM and marketing automation tools, or simply use Excel spreadsheets, make sure you are measuring your performance so you can use the information to improve.

A Caddie

Professional golfers use a caddie to help them. Not only does the caddie carry their bag, they will advise on club choice, on where to hit the ball to and how the weather will impact their strike. They act as dogsbody, psychologist and nutritionist (ensuring they eat and drink on the way around to maintain energy levels) to help the golfer make the best score they can and (hopefully) win the competition.  Without the caddie, the golfer’s chance of winning are slim. The caddies are generally on 10% of winnings.

Having support, specifically to fill the gaps in your knowledge or preferences, will help you improve your performance. Whilst you aren’t likely to be paying 10% of turnover, you should expect to pay for their expertise.

Those of you who know me will know I can go on about golf forever, but I’ll stop there. I hope these help.

Golfing Terminology:

  • Driver: big headed club which will generally hit it further than all other clubs in your bag
  • Par: the number of shots you are allowed on any specific hole.
  • Birdie: using one shot less than Par (good)
  • Bogey: using one shot more than Par (not so good)

We hope these business tips help.