Steeldeck Rentals provides temporary staging and seating for use at events and exhibitions. Their customers range from schools and councils to fashion houses and major theatrical events. Steeldeck will design and install a fully bespoke seating and staging setup or, if you wish, you can simply collect the decks from their warehouse in Bermondsey and assemble it yourself.
2010 was a phenomenal year for them, with turnover increasing by 80% and profitability by even more. The issue was that they didn’t know exactly what the reasons were for these results. SME Needs was asked to complete a Customer Understanding and Marketing Performance analysis.