Before you can do any effective marketing for your small business, you need a marketing plan. Before that you need a marketing strategy that will provide the long-term goals and core elements of your marketing. Let’s look at what a marketing strategy contains
What do you want to achieve for your business and why are you doing it? This first phase sets the tone for everything else and needs to be communicated to all stakeholders, both inside the business and externally.
Again, this seems obvious on the surface, but you need to go deeper. Do you find yourself talking simply about your product, or service, and what it does? Have you looked at them from the clients’ point of view?
Nobody can sell one product to everyone – or anyone. The largest companies in the world have multiple products, all aimed at specific market segment. To grow your small business into something bigger, you need a clear picture of who you are selling to, what they are buying and how they will benefit from buying from you.