Email marketing is a great tool when used correctly.
It’s cheap, completely trackable, and it can be personalised so that the content only goes to the right people.
It is also causing a lot of heartache as people get their head around GDPR and what they can and cannot do via email.
Let’s ignore for a moment that email is covered by PECR (Privacy and Electronic Communications Regulations) rather than GDPR. The biggest issue for email is consent.
This blog is about the issues that multiple mailing lists can cause with consent.