Which 50% of my marketing works?
The best person to ask which part of your marketing worked is………… your customer.
when was the last time you asked a prospective client how they found you and then recorded it somewhere?
As a small business your time and your money are both valuable commodities. Your money you may get back but your time is lost forever. If you could have some of both, by knowing which marketing activities are working for you, how much better do you think your productivity would be and how much healthier your bottom line you be?
By asking your customer how they found you, you gain from a series of learnings:
- You can see which routes to market are generating the most suspects, prospects and sales.
- You can match your marketing campaign expenditure to income and generate campaign return on investment (ROI) statistics
- You will have an insight into the quality of your pipeline management and sales techniques (from the rate of drop-off through the sales pipeline)
The information generated and the insights achieved allow you to then make quality decisions around your marketing activities and budgets. Even if you simply stop and pocket the money usually spent on a poor performing marketing campaign, your profits will improve.
For further information or assistance in improving your marketing performance, give me a call on 07770 970 557 or click here and I will call you.
I hope this is useful to you and look forward to hearing from you soon.