TESTIMONIALS
Just a small selection of the lovely things our clients say about SME Needs
“Thank you for EVERYTHING. 💛
You met me at a difficult time, at the beginning of 2022, and shook me out of my funk, gave me direction, inspiration and many valuable lessons!
I literally couldn't have done it without you. Thank you for getting me un-lost and for all your support! 😍
I wish you an epic & healthy 2023, with plenty of time with your family and doing the things that bring you joy.
We keep in touch, but in the meantime, here is to a relaxing festive "reboot"! 🎉”
Beate GintereBasswood Global
“SME Needs has been our marketing consultancy for more than two years now, and we have seen our business grow despite the adverse environment we find ourselves in, and other restrictions that have prevented him from working to full capacity. He is extremely experienced and has helped me understand more about marketing in the short time he has been with us, then I ever did before! I am very glad we chose him to join our team.”
Amanda HamiltonCEO at the National Association of Licensed Paralegals
“Nigel has really tried to get 'under the skin' of our business' specific needs and has been able to provide valuable advice from strategic goals to detailed tactical steps.
Freddie De LucaDirector, Concord Conflict Solutions
We find SME Needs to be great for helping us to clarify and refine goals and developing them into a marketing plan, guiding us through the phases of that plan and linking us up to suitable tools and suppliers, practical tips (for example, with how to work in Mailchimp) and as a sounding board for new ideas and marketing proposals. One of the things that we find most helpful is that in meeting fortnightly, we are held accountable to get specific tasks done.”
“Nigel’s personal style and expert marketing knowledge meant working together was a pleasure. Specifically Nigel supported me and my leadership team at Habitus Collective to understand where to start with marketing and how to adapt our expert health knowledge to new customers in way that made sense to them. Nigel helped us cut the jargon and share what our clients wanted rather than what we thought was best. If you’d like to work with someone who will tailor their marketing approach to your working style and channel your passion Nigel is your guy.”
Callum RossPartner at Habitus Collective
“Very valuable insights working with Nigel. He certainly is an expert in his field, and I wouldn't hesitate to recommend. Thank you for your help over the last couple of months.”
Greg StocksPeak Fable
“Jane, I also wanted to say a huge THANK YOU for all your wonderful support this year. I hope you know that I really really appreciate all of your responsiveness and what you provide output-wise as you always get the brief so quickly.”
Nikki TerryMarketing & Communications, New Motion
“Nigel was very helpful in identifying target markets – how to find them and how to start interaction. I can highly recommend Nigel for helping SME’s getting your marketing needs up to speed.”
Nikki KreisOwner - Kreis Design
“Nigel helped me overcome website shame. I had initially approached him to help redesign our website. In his assessment, a change of messaging was all that was needed. Through a very useful customer focus workshop and ongoing engagement thereafter, we zeroed in on the perfect messages for the website. Nigel is an insightful marketing expert, not one to inundate you with the latest marketing fads – but with smart and measurable marketing. Our focused engagement took only 3 months from start to finish and as a result, I have a website and a marketing approach that delivers.”
Amit KapporManaging Director, Mindful Contract Solutions
“I highly recommend SME Needs and its ability to produce results.”
John D’ApranoCEO at DS Systems
“Informative and personal. Great workshop. Thanks”
Hannah WaughHead of Brand & Marketing, The Linen Works
“I’ve worked with Nigel for a few years on a mutual client and he has always been organised, dilligent, and proactive. I love that he doesn’t let things slide – if it needs doing, he is on it! He understands what SMEs need and he gets results. I have recommended him in the past, and will continue to do so.”
Chantal CookeDirector/Broadcaster/Journalist/PR
“SME Needs’ involvement with our marketing this year has totally revamped our campaigns for the better”
Nichola MooreGiroux
“Nigel’s marketing advice is invaluable, his tips tangible and his strategies achievable. I would highly recommend him (and in fact already have…)”
Rosy EdwardsCopywriter & Journalist
“Starting from very useful customer definition and strategic marketing planning workshops SME Needs has led all of our marketing activities. This includes the commissioning and delivery of a new website. Nigel is a good sounding board for ideas for the business. I see them not as a separate company but as an extension of the business and one I can rely on for our marketing needs.”
Richard FletcherManaging Director, Ignys
“One of the most succinct marketing reports and plans I’ve read in a very long time. Really useful. Thank you.”
Peter LongmanPartner, Charcoalblue
“Absolutely relevant and spot-on for my needs. I feel more confident about this for my business”
Enyi Inyama
“Through Nigel’s careful input, delivered with warmth and good humour, we have radically changed our approach to marketing – through one to one sessions and dedicated team workshops orchestrated by SME Needs the studio has focused its energies on marketing and sharpened our message about who we are and how we can help, all geared towards expanding our profile and increased sales.”
Gavin GreenSenior Partner, Charcoalblue
“Nigel has been a keystone of our organic growth….. His combination of marketing vision and practicality has made an invaluable contribution to our success.”
Ben RappCEO - Managed Networks Ltd
“I deal with a lot of marketing “professionals” in my line of work. I’ve never given any of them a recommendation. Not anymore. Highly recommend”
Dominic KitchinOwner - Saxonbury & Kent
“I engaged SME Needs to help me re-position my new business having met the founder through a mutual friend. It was immediately evident that Nigel has a forensic approach to diagnosing a critical business issue and helping to prescribe a suitable remedy. Through incisive questions and honest feed-back Nigel will get to the bottom of your marketing challenge.”
Kevin ThieleGallup Certified Strengths Coach
“Nigel has been a great help to my business in assisting me with formulating a marketing strategy to drive my business forward and then the on-going sales and marketing advice as my virtual marketing director, has paid dividends. I would highly recommend Nigel to any SME that thinks they would benefit from the addition of his specialist sales experience and knowledge to their team.”
Mark DansieManaging Director - Inflectiontech Ltd
“I would like to say thank you for the Finding Your Targets {workshop} you put together for us. It’s been extremely insightful to learn more about our real target audience as opposed to who we thought they were. It’s proven invaluable in developing a structured marketing strategy, with which we are now progressing. Thank you again for your help, and I look forward to working with you more in the coming months.”
Tom SimnettManaging Director - Initforthe.com
“It is always useful for the small business owner to get a fresh perspective on their marketing activities. SME Needs analysed our situation and came up with some innovative ideas that they helped us execute. They were prepared to listen to what we wanted to achieve and didn’t just rehash something that had been created for someone else. We have been very pleased with the results and continue to use their services.”
Dave MillettManaging Director, Equinox
“Thank you for the fantastic job you’ve done in organising everything for our exhibition in such a short time.”
Tom KlimesDirector - icLighting Ltd
“A really insightful and incredibly useful analysis of our customer base finished off with some very useful pointers towards the future.”
Richard Howey-NunnManaging Director - Steeldeck Rentals Ltd
“Nigel’s contribution has been pivotal in the development of my company. In just a few meetings Nigel has opened my eyes to new marketing strategies. The results of our targeted campaigns have been staggering.”
Julia McIntyre
“Nigel had brought a much needed focus to our marketing activities and helped us to develop a strategy that will enable our company to continue to grow. He has moved our thinking on considerably from where it was and provided us with a better understanding of who our customers are and how we can meet their needs…….”
Robert FaggManaging Director & Founder – MowDirect
“Working with SME Needs was a real pleasure. I was able to move my business forward within a few weeks thanks to the clarity of his approach and the wealth of knowledge he used to guide me. As a newcomer in business myself, I valued his calm and clear support. I would highly recommend them.”
Dr Amina Aitsi-SelmiNext Generation Coaching & Consulting Ltd
“Nigel knows that markets are different – he is a marketing consultant who makes the effort to research and understand the market in which one operates. He also develops new methods to eradicate weaknesses in existing marketing methods. He has helped my business build its contact list and referral pipelines to include some very promising contacts. last but not least, Nigel is very personable and works well with his clients.”
Michael BilewyczManaging Director - Decisis Limited
“Nigel has pushed me to do things that were either obvious or previously unknown to me in order to market my business. Prospects are beginning to appear and I’ve signed up some new clients since we started working together. I would highly recommend Nigel’s straightforward approach, particularly as it seems to generate clients!”
Frances ConnAccountant
