The importance of two little words

Consultants produce a great deal of information for your business.  Indeed, that is what you pay them to do.  The role of a marketing consultant is to assess the performance of your marketing strategy.  It is to identify the strengths, weaknesses, opportunities & threats (SWOT) that affect your business and to help you understand your customers.

This information is great and can be really useful but there are two little words that must come into play every time.  If they don’t what is the point?

The two little words are:  SO WHAT?

It is the power of so what that identifies what may be done with the information and help you take the business forward.

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