In the next couple of weeks, Christmas trees will begin to pop up in shopping centres, lights will appear in the streets and the radios will begin playing carols on repeat. It can only mean one thing. Christmas is coming.
The question is: do you need to change your marketing to fit the festive season? Is there any way you could use the Christmas period to your advantage?
If the answer is yes, the trick is to start planning early. As Halloween ends, the shops waste no time in getting their decorations up. It may still be a few weeks away, but it’s now considered the run up to Christmas. So, embrace the season and find out how you can create an effective Christmas marketing campaign.
What did you do last year?
If you edited your marketing strategy last year, don’t simply copy.
- Evaluate what you did and examine whether it worked or not.
- Experiment and try something new.
- Push the limits on what you’ve done previously.
Give your branding some Christmas flair
Why not add some festive themes to your marketing tools? Add some festive-themed images and headers to your websites. Give your social media headlines a holiday feel.
You can adapt these ideas to suit you and your business. Whether you use it for marketing campaigns, social media or printed ads, Christmas is a fantastic way to drum up new business.
Add some festive cheer to your social media
Social media is a great way to communicate with your customers, especially over the holiday season. It’s an effective way of spreading some Christmas joy and drawing attention to your business.
So be prepared and make sure you have a social media strategy in place.
Use Christmas hashtags to grab the attention of a wider audience, leading them to your brand. Although, be careful not to go overboard and use hashtags which are irrelevant to your brand’s message.
Create some fun email marketing campaigns
Email marketing campaigns are a useful tool to connect with customers. Christmas is the perfect time for specific email marketing campaigns. The season provides a chance for you to highlight what’s special or unique about your brand.
However, as you know, most people are spammed with dozens of emails about the holidays every day. So, it’s important not to bombard your customers with too many festive-themed emails. Plan wisely and tailor your communication to your customers.
Outshine your competitors
Every day we are subject to hundreds of adverts from businesses and your business needs to stand out. Christmas gives you the chance to be inventive and show your customers that you are different from the rest.
These are just some of the many ways you can tailor your marketing to suit the Christmas period. If you would like some help with your marketing strategy, please give us a call on 020 8634 5911.