- A broken twig
- fresh footprints
- Frightened birds
- Canddi return trigger!?!
All are signs a tracker will use when hunting their prey. Knowing where their prey is through tracking is key for the hunter if they want to eat tonight.
The same goes for the your business (with the last one on the list only really for businesses). Knowing who is looking at you and your online presence can really help you to grow your business. It’s key to be tracking your marketing
Let’s split this into two: you and your business.
Who’s looking at you?
As the owner or director of the business, you are a figurehead for the business. People will look at you as an indicator of what the business is all about. There’s a few places people will go to in order to look at you:
Both your personal and company profiles are likely to be looked at. Are you happy they portray you well? The good thing about LinkedIn is that you know who is looking at you and when they looked. This means you can return the favour and then make a decision about what to do next. Are they a potential client, a possible supplier or simply someone who could be a useful person to network with.
To an extent, this depends on whether you tweet as you or as the business, but they’re still going to look. Keep it consistent and interesting. Most of all make sure you’re interacting.
Who’s looking at your business?
There are many tools you can use to check out your website’s performance, starting with good old Google.
An oldy but a goody. At the most basic level, you can see how many unique views you get, where they came from, how many pages are being looked at and what pages are liked/disliked (check out the bounce rate). At the other end of the scale, you can see whether viewers are following the path you expect them to, what they are spending and what your demographics look like.
Check out Audience/technology/network as well. You can see the names of some of the companies checking you out!
No, I haven’t mis-spelt it, there are 2 d’s. There are a number of more advance web analytics tools out there, including Trovus, Lead Forensics and IDFingerprint. My favourite at the moment is Canddi. Not only have they agreed to a free trial for all my clients, they won’t tie you in for a long-term contract and you can set it up to tell you when people return to your website. Would you like the next conversation you have with a prospect to be timely and absolutely relevant?
I could go on forever about the various tools you can use to track who’s watching you online, but let’s save the 1984 bit for another time. The simple truth of the matter is that keeping an eye on who is looking at you means you get a chance to interact with them, you know what they are interested in and you can have both a highly relevant conversation and one at the right time.
I wonder if your competition are doing the same thing?
Need a hand tracking your marketing performance? Call us on 020 8634 5911 or click here and we’ll call you.