To sell more, you need to show you understand your clients and what they want from you.
To do this you need to pin down:
Who is your Ideal Client or Clients?
What are the pains, needs and issues you can help them with?
What evidence do you have that you can deliver on your promises?
What are the key messages you need to communicate this to your target audience?
We help you to identify your Ideal Client(s) and understand what will grab their attention.
Developing a picture of your Ideal Client or Clients will help you grab their attention and engage with them. It gives you the chance to then show them the evidence that you have delivered for other clients and what the results were, moving them closer to saying yes.
The person who knows the most about your target Ideal Client is you, so our job is to help you develop this picture and we do this through a brainstorming workshop. Our job is to challenge you and help shape the knowledge that exists within your business to paint a picture of your Ideal Client.
This is the 2nd stage of the planning process. After we’ve Measured your marketing performance to identify what marketing has got your business to where it is now. It will be followed by a planning session to identify how we’re going to Improve your marketing performance.