12 reasons to be using a Virtual Marketing Director
Every small business needs marketing, but until you get to a certain size and complexity, it doesn’t make financial sense to employ your own marketing team. Here are 12 benefits your business will get from using a Virtual Marketing Director
1. Giving you time to work ON the business
As the business owner, or Managing Director, you are always busy, spinning many plates at a time. Much of your time is often consumed working in the business, ensuring your staff are delivering and your clients are happy. Marketing often slides down the priority list, particularly when you are busy. By working with a Virtual Marketing Director, we take one of those plates from you. We manage your marketing meaning you can focus on your business.
2. Providing the marketing expertise you need in your business
You’re an expert on what you do. Your business has got to where it is now because of your knowledge, expertise and dedication to delivering for your clients. In the early days, much of your business is likely to have come from Word of Mouth (WOM) – the best route.
3. Filling in the marketing knowledge gaps
You wouldn’t have got to where you are without some marketing knowledge. You’ll know how to do some things really well, but not others. There will be times when you are looking to get advice on something – perhaps the content of an article, or whether you should choose a certain marketing activity. Perhaps more than both of these, there is the not knowing what you don’t know piece. A Virtual Marketing Director fills all of these gaps, based on many years of working with a range of small businesses and knowing what does and doesn’t work.
4. Saving you money by identifying what marketing isn’t working
Too many business owners keep spending money on various marketing activities, knowing that leads are being generated, and sales made. But they don’t look at this in detail. Not doing this means you’re missing out on ways to improve your marketing ROI. 85% of Google Ads campaigns, as an example, never make a profit. If you are spending with Google, and not looking at what it is generating, you may be wasting money you don’t need to. We recently saved a client over £20,000 a year by reducing their Google Ad spend to only the individual campaigns that were working.
5. Delivering marketing consistency
Consistent marketing keeps your target audience’s awareness levels high. When they need you, they will remember your brand. If your marketing is inconsistent (with peaks and troughs of activity), you run the risk of being forgotten at that crucial time.
6. Focusing your marketing to reduce budget waste
Scattergun marketing comes from not deciding who to sell to. By the very nature of scattergun, much of the marketing effort (therefore budget) is wasted as it doesn’t land anywhere near someone who is interested in what you sell. Focusing your marketing is like moving from a blunderbuss to a sniper’s rifle – much more likely to hit the target.
7. Ensuring that marketing suppliers are delivering on their promises
Ever been confused by what an SEO company is reporting? Ever been overwhelmed by what a website company is saying? Do you wonder what you are getting from a PR company sometimes? These are just three examples of where SME Needs works to manage the specialists. We ensure they are reporting the right stats and showing how they deliver, so you know you are getting a return on investment.
8. Increasing engagement with your current clients to generate upsell/cross-sell opportunities
Too many companies forget to keep in touch with their current clients. They already buy something from you, so let’s see what else they might be interested in.
9. Encourage referrals from your clients
Do you get many referrals? Statistically companies close a higher percentage of referral leads than any other source, so lets make sure that your clients are introducing you to their contacts
10. Educate your target audience on how you can help them, rather than simply tell them what you do
Look at your competitors’ websites. Does their marketing talk about what they do or how they help their clients? Hopefully the former, so that you can start using more effective marketing messages – about how you help your clients, as that is what they want to hear.
11. Provide the management and support your marketing exec needs
If you’ve made that first step towards having your own internal marketing team, are you supporting that person? Are you giving them the support, training and guidance they need? If you employed them because you know the company needs marketing, you’ll know they need support in the same way that every other member of staff does. We can provide that support and guidance so you can concentrate on running the business.
12. Grow your business until it makes sense to employ your own marketing director
At some point, it will make sense to employ your own Marketing Director. Until then we’ll help you grow.