When was the last time you asked a client for feedback on the quality of the work you did for them?
What do your clients think about you? Do you know?
The more you understand about how your work is perceived, the better your work will become and the results of asking for feedback will help your marketing too.
The feedback will be somewhere between love and loathe and hopefully much closer to love than loathe. The closer to love it gets, the more you can ask for to help with your marketing.
When was the last time you asked a client for:
- a personal recommendation on LinkedIn?
- a referral to a connection of theirs who could use your services?
- a services recommendation on your LinkedIn Company Page?
- a testimonial?
- a case study about the project you’ve just delivered?
- a video testimonial?
All of the above support your marketing and provide a little extra proof that you do a great job. The more of it is available for prospects to read, the more likely they are to pick up the phone and ask you to help them.
Of course, there is a chance that the feedback will be closer to loathe than love. In some ways this is the best feedback because it gives you an opportunity to improve. You may even get a chance to improve your performance for that client, but even if you don’t the feedback will be invaluable for when you start work with your next client.
Either way, make sure you thank them for the feedback as they have helped you, no matter what they actually say.