whats your dream? How can your small business marketing help you achieve your dream

What’s Your Dream?

What's your dream marketing planning for your business

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Everybody’s Got A Dream

Every single person who starts their own business has a dream for that business and for themselves. It may be as simple as wanting to be their own boss. It may be as complex as saving the planet from the scourge of plastic. Whatever your dream is, it is the starting point for the planning process.

Let’s look at the steps in between having the dream and achieving the dream.

Committing to the dream

Sounds obvious, but there is a difference between having the dream and being committed to achieving it. If you’re not committed, you’re not buying into it and you won’t do what is needed to achieve it.

Your Vision

Creating and sharing your vision will help people get onboard with your idea. This particularly true if your dream is aimed at the greater good. If you’re looking to inspire people to help with your vision, whether that  entails clients, partners or suppliers, they need to understand What, How & Why.

Simon Sinek will tell you to Start with Why.  Your vision is formed of What, How & Why and people buy the Why, rather than the What or the How.

Long Term Goals

Your ultimate goal is your dream, but there are stages in between where you are now and the dream. These stages are the long term goals:

  • Dream: Rid the world of plastic
  • Long term Goal: stop plastic being used in the UK/EU/USA
  • Long Term Goal: stop plastic being used in packaging
  • Long Term Goal: remove all plastic from the oceans
  • Long Term Goal: remove all plastic from the land

None of these are easy, so you will need to be plan carefully and break them down.

Manageable Chunks

Eating an elephant is best done one bite at a time – so says the old adage. Ridding the world of plastic debris is a massive dream and can’t be achieved quickly. But breaking it down into small chunks will make this dream more reachable. It’s the same way you will achieve/accomplish your long term goals and your ultimate dream.

What’s the Target for 2019?

What do you want to achieve this year? It may be one of the long term goals, or it may be just a number of the manageable chunks. You need to set a target for this year to give you  an aim to plan around. If you don’t, you are highly likely to drift through the year.

What’s the Plan?

So, you have a target for the year.  How does this compare to your performance last year? Is it more or less than last year’s performance? If so, what are you going to do differently to last year?

If your target is to increase sales, you need to do one of two things:

  • Have more sales opportunities
  • Close a higher percentage

Whichever it is, do you have a plan to achieve it?  Have you identified the right people to help you.

Deliver your plan

The penultimate step is to deliver on your plan. There is no point in planning and investing time and money if you are not going to follow it. There will be times when you are simply too busy, so why not get in the help you need at those times?  It’s far better to deliver on the plan whilst spending some money, than not. If you don’t your target audience is highly likely to forget you at that vital moment when they need your services.

Measure the results

Do you know what worked and what delivered the leads you want?  What hasn’t and needs to be reviewed and/or stopped?  If you don’t measure your marketing, how will you know what is delivering the return on investment you need to achieve your dream?

Step back and look

You should never forget your dream. Are you still heading in the right direction? As you deliver on your plan and see you’ve achieved that next goal, you need to spend time “on the business” instead on “in the business” to ensure you’re still on track.  Perhaps things have changed, meaning you need to alter your path.  If you don’t step back once in a while, you’ll never know and you’ll waste a lot of time getting back on track if you veer too far.

So here are 9 steps you need to make to reach your dream. Steps 3 – 8 need to be repeated multiple times, so you achieve each manageable chunk and each long term goal. 

Good luck on the journey.

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