[av_section min_height=” min_height_px=’300px’ padding=’large’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=” bottom_border_diagonal_direction=’border-extra-diagonal-inverse’ bottom_border_style=” id=” color=’main_color’ custom_bg=” src=’https://smeneeds.co.uk/wp-content/uploads/2017/01/No-time-to-manage-large.jpg’ attachment=’435′ attachment_size=’full’ attach=’parallax’ position=’top center’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=’#d7182b’ overlay_pattern=” overlay_custom_pattern=” custom_class=” av_uid=’av-2bwupm6′] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’30px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-2a7if5q’] [av_heading heading=’When do you need a Marketing Manager?’ tag=’h1′ link=” link_target=” style=’blockquote modern-quote modern-centered’ size=’52’ subheading_active=” subheading_size=’15’ margin=” padding=’0′ color=’custom-color-heading’ custom_font=’#ffffff’ custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-6vwr1q’][/av_heading] [av_hr class=’invisible’ height=’-40′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’30px’ custom_margin_bottom=’30px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’ custom_class=” av_uid=’av-264ycvy’] [av_heading heading=’Ask yourself the right questions to make the right decision’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” size=’30’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” color=’custom-color-heading’ custom_font=’#ffffff’ margin=” margin_sync=’true’ padding=’10’ link=” link_target=” id=” custom_class=” av_uid=’av-khkmt0fw’ admin_preview_bg=”][/av_heading] [/av_one_full] [/av_section] [av_submenu which_menu=” menu=’4′ position=’center’ color=’alternate_color’ sticky=’aviaTBsticky’ mobile=’active’ custom_class=” av_uid=’av-239psla’] [av_submenu_item title=’Menu Item 1′ link=” linktarget=’no’ button_style=” av_uid=’av-227iepa’] [av_submenu_item title=’Menu Item 2′ link=” linktarget=’no’ button_style=” av_uid=’av-2026exq’] [/av_submenu] [av_section min_height=” min_height_px=’300px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=” bottom_border_diagonal_direction=’border-extra-diagonal-inverse’ bottom_border_style=” id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’parallax’ position=’top center’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=’#d7182b’ overlay_pattern=” overlay_custom_pattern=” custom_class=” av_uid=’av-1xtm92m’] [av_three_fourth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1wpms32′] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-1vmhqry’ admin_preview_bg=”] As a small business, you know you need to market your business. To grow, you need the leads. To get the leads, you need awareness and engagement. Up to now, you’ve got leads through your network and a lot from word of mouth by keeping your clients happy. What’s next?

Let’s look at the lifecycle of a small business and just what marketing is needed so we can identify when a marketing manager is needed. Scroll to the section that best describes your business, or click the quick links below…

  1. Pre-startup stage
  2. Startup stage
  3. Smaller established
  4. Bigger established
[/av_textblock] [/av_three_fourth][av_one_fourth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1u4niji’] [av_image src=’https://smeneeds.co.uk/wp-content/uploads/2018/05/buyers-perspective-300×241.jpg’ attachment=’2825′ attachment_size=’medium’ copyright=” caption=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” id=” custom_class=” av_element_hidden_in_editor=’0′ av_uid=’av-1rxbpwe’ admin_preview_bg=”][/av_image] [/av_one_fourth][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1pem466′] [av_heading heading=’Pre-startup stage’ tag=’h2′ link=’manually,#pre-startup’ link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-1mi56ni’ admin_preview_bg=”] There are two key reasons people start a new business:

You’re really good at what you do and you don’t want to do it for someone else

If the former, you are most likely to get your first clients through word of mouth. Perhaps you’ll poach clients from your previous employer (non-compete clauses not withstanding) or your network will introduce you to people.  Many businesses of this type start “on the side” and develop to the point where there is an acceptable risk to quit the “day job” and take that leap of faith. Your personality and your network will drive growth for some time.

You have identified an opportunity (innovation/gap in the market) and want to take it

This type of business will need marketing input much sooner, particularly at the point you start looking for funding.  Any bank or investor will expect to see a marketing plan they can believe in before they risk their money in your hands.

If either of these apply to you, you probably don’t need a Marketing Manager at this point. But you will need marketing support in the form of insight, research and tools. At SME Needs we have tailored marketing support to suit any size business, even equipping sole traders with the basic marketing tools to get their business off the ground.
[/av_textblock] [/av_one_full][av_one_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1u4niji’] [av_image src=’https://smeneeds.co.uk/wp-content/uploads/2020/11/Case-Study-Ninja-Case-study-logo.jpg’ attachment=’4870′ attachment_size=’full’ copyright=” caption=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” id=” custom_class=” av_element_hidden_in_editor=’0′ av_uid=’av-1rxbpwe’ admin_preview_bg=”][/av_image] [/av_one_fifth][av_three_fourth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” av_uid=’av-1kfnn5q’] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-1j7p7ke’ admin_preview_bg=”]

Marketing pre-startups in practice

“As a time poor start up urgently needing marketing support, but not knowing where to start, the whole marketing process felt overwhelming. Nigel knows his stuff, and his workshop approach helped us to define our ideal customer, our marketing strategy and formulate a very doable marketing plan, all within an impressive three days.”

Sarah Dillingham
Director, Case Study Ninja
[/av_textblock] [/av_three_fourth][av_two_third first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” av_uid=’av-1kfnn5q’] [av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-1j7p7ke’]

Questions to ask yourself:

  1. What is my marketing strategy?
  2. Can I get the leads I need through my network?
  3. What marketing skills do I have and are they the right ones?
  4. Do I want to learn?
[/av_textblock] [/av_two_third][av_one_third min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” av_uid=’av-1ii7n5q’] [av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-1fktx32′] Find out more about how we help pre-start businesses make the best start. Call us on 020 8634 5911 or simply click on the button.
[/av_textblock] [av_button label=’Get In Touch HERE’ link=’page,23′ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” av_uid=’av-1eb8bv2′] [/av_one_third][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1dhhxwu’] [av_heading heading=’Startup stage’ tag=’h2′ link=” link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-1a5x8ry’ admin_preview_bg=”] You’re out there and you need new clients to bring the money in. Perhaps you’ve got some investment and so the investor is certainly looking to see when revenue will start to flow. At this stage, every penny counts so boot-strapping is definitely the name of the game. So what can you do instead of paying a Marketing Manager? After all, the average salary for a Marketing Manager is around £45,000 per annum. That’s probably more than you will take out of the business this year.

Instead, outsourcing your marketing to a specialist like SME Needs gives you the freedom to utilise the experience of a marketing professional for as much, or as little, time as you need.
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Marketing startups in practice

“Nigel has been leading our marketing for the past 10 months. Starting from very useful customer definition and strategic marketing planning workshops he has led all of our marketing activities. This includes the commissioning and delivery of a new website, ensuring I’m kept accountable for writing monthly blogs and following up on leads. I see Nigel not as a separate company but as an extension of the business and one I can rely on for our marketing needs.”

Richard Fletcher
Director, Ignys Ltd
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So what do you need?

  • Perhaps someone to talk to so you are confident you’re doing the right thing(s)?
  • Independent assessment of your marketing performance 2-3 times a year?
  • Someone to help you manage your website designers [insert any other specialist here] so you know they aren’t pulling the wool over your eyes?
  • Help to spot other marketing opportunities?
[/av_textblock] [/av_two_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-1450dy6′] [av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-3xkaz2′] We’ve worked with lots of startup entrepreneurs, including Case Study Ninja and Ignys. We know how to ensure you make the best start to your new business. Call us on 020 8634 5911 or simply click the button below
[/av_textblock] [av_button label=’Get In Touch HERE’ link=’page,23′ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” av_uid=’av-11t8p4u’] [/av_one_third][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-100mium’] [av_heading heading=’Smaller established’ tag=’h2′ link=” link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-wcpxry’ admin_preview_bg=”] Did you know that only 54% of businesses established in 2013 survived for more than three years, with London-based companies the most likely to fail?

If your business has reached this stage, congratulations. You are doing more right than you are wrong. At this point, you’ve probably developed a steady revenue stream. You’ve still got clients from the early days and you add a new client every now and again, but your growth rate isn’t where you want it to be. You’ve got a small number of staff – a mixture of full and part-time people.

What now?

Your marketing clearly needs a push. You’re trying to fit some in as often as possible, but struggling because, as the boss, you have so many other hats to wear and jobs to do. Do you need a marketing manager yet?
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Marketing newly established businesses in practice

“It is always useful for the small business owner to get a fresh perspective on their marketing activities. SME Needs analysed our situation and came up with some innovative ideas that they helped us execute. They were prepared to listen to what we wanted to achieve and didn’t just rehash something that had been created for someone else. We have been very pleased with the results and continue to use their services.”

Dave Millett
Managing Director, Equinox
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Questions to ask yourself:

  1. Can you comfortably handle your marketing alongside your other responsibilities?
  2. Would it be better to hire a more junior marketing executive?
  3. Do your current employees have the skills required to market effectively?
  4. Is your current marketing performing well?
  5. Do you know what the next step is in your marketing strategy?
[/av_textblock] [/av_two_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-r36lce’] [av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-phk1pa’] Balancing the load isn’t easy. That’s why we work alongside you. We provide resource when you don’t have the time to do your marketing and we provide the expertise to ensure you are heading in the right direction. Our work with Equinox and with 3mil will help you see what working with SME Needs can do for you. Call us on 020 8634 5911 or simply click the button below
[/av_textblock] [av_button label=’Get In Touch HERE’ link=’page,23′ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” av_uid=’av-o7xdwe’] [/av_one_third][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-mt2jem’] [av_heading heading=’Bigger established’ tag=’h2′ link=” link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-io9vwe’ admin_preview_bg=”] By now you’ve been trading for five years or more.

You’ve got people in management roles and a growing team. Maybe there are now staff in the business you didn’t interview! With a turnover well above seven figures, you’re doing well, but there is still room for more growth. Perhaps you have another office in another part of the country to expand your geographical reach and you’re selling a range of different products/services through a small team of sales execs.

Marketing Executive v. Marketing Director

In a “bigger” SME, you’ve probably got enough marketing needs to employ a full-time marketing executive. Someone to manage your social media profiles, create original content, and build email campaigns. However, needing a marketing executive does not mean you need a marketing manager.

The role of a marketing manager is to organise your marketing from a birds-eye-view. Spearheading strategy, coordinating different platforms and digital tools, reviewing the work of marketing executives, etc. If your business currently only employs one marketing executive then it’s too soon to be hiring a marketing manager. Instead, virtual marketing managers or marketing agencies can cover this birds-eye-view marketing for you, on an hourly basis. This means you only have to pay for what needs to be done.
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Marketing established businesses in practice

“Nigel’s systematic and thorough approach brought real vigour to our conversations. His insistence that investment in studio-wide-buy-in being the best way to ensure success has brought a team approach to what was previously a burden carried by just a few. It’s not easy being a consultant to another consultancy practise – but Nigel got the balance just right. Thoroughly recommended.”

Andy Hayles
Managing Partner, Charcoalblue
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Questions to ask yourself:

  1. Are your current marketing team delivering the results you want?
  2. Do you have the tools to effectively assess your marketing performance?
  3. Are you looking to expand geographically or diversify your products?
  4. Is your business visible on all the platforms your competitors are on?
  5. Are you properly utilising the latest technology?
[/av_textblock] [/av_two_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-deoeb2′] [av_textblock size=” font_color=” color=” custom_class=” av_uid=’av-1742dq’] As your whole team grows and your marketing gets more complex, you are probably seriously considering employing a Marketing Manager. Perhaps a look at the work we’ve done with Charcoalblue and with MowDirect will help. Call us on 020 8634 5911, or simply click the button below, to discuss your thoughts and to see how we can help.
[/av_textblock] [av_button label=’Get In Touch HERE’ link=’page,23′ link_target=’_blank’ size=’medium’ position=’center’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ custom_class=” av_uid=’av-a8xj6m’] [/av_one_third][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=” custom_class=” av_uid=’av-9equta’] [av_heading heading=’So when?’ tag=’h2′ link=” link_target=” style=” size=” subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=” custom_font=” custom_class=” id=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-5f66a6′ admin_preview_bg=”] As the owner of a marketing agency, of course, I’m going to encourage you to put it off as long as possible, but I strongly believe the answer as to when to recruit a marketing manager is related to these final two questions.

When your marketing is complex enough that you need a marketing team, then it’s time to employ. Finding one person with all the skills you need will be nigh on impossible. There is simply too much to know in marketing. Using specialist agencies, such as web designers, SEO agencies and PR firms, gets you the skills you need and then the management of those agencies is what needs to be done. When you are using enough agencies to occupy someone full-time – employ them.  In the meantime, outsource and get the flexible, strategic and operational support you need.
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Your next steps

Of course, we would love to talk to you about how we may be able to help with your marketing. What we will do is give our honest opinion on whether you will be better off employing your own Marketing Team or whether it makes sense to use an agency such as ourselves. We aim to grow our clients to the point they need to employ a Marketing Manager, so if you’re already there…..

Call us on 020 8634 5911 and let’s talk. If you’re in the Croydon area, feel free to pop in. We’re in THE most iconic building in town and the view is great. The coffee isn’t bad either. If not, we’ll come to you. In little more than 30 minutes, we will both know whether we want to move things forward, so what do you have to lose?
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