Four questions before you hire a content writer.
If you have clicked on this blog, chances are you’re already deliberating whether to hire a content writer. Choosing the right time and service, however, can be a mental barrier too many. Hire someone too early and you risk maxing out on overheads before your company can sustain it. Too late and apart from exhausting yourself, you will also hinder your business as it takes up too much of your time.
So let’s break it down and find out if you’re ready to hire a content writer..
How much content do you need to put out?
There are lots of factors, but small and growing businesses need to put out several types of content. There is:
- Your blog – Potentially once a week
- Your website – Needs constant updates
- Social media posts – Twice a week
- Sales copy – Hopefully often
- Email campaigns – Once a week
- Applications for grants – As and when
This adds up to a lot of time writing. Content plans can help with this, allocating time and resources and mapping out exactly what you are going to produce.
If you feel as though you can manage this with your existing team (that might just be you) then it is probably too early to employ a marketing agency or writer. If you don’t think you can handle that all on your own, then think about bringing in some help.
What is the quality of your current content?
So you’ve been doing your own marketing and now thanks to your efforts the business is growing. That’s great, but the more you grow, the more competition you will encounter. Your marketing and content will have to upgrade, as your business does to compete. A good way to test your content quality is through your number of readers. Be sure to set up Google Analytics in order to track how often your pieces are being viewed and compare it to your industry’s average.
Can you consistently produce content in ever greater amounts and quality? If not, think about hiring a marketing agency. They can produce professional content that represents the standard of quality you want associated with your business.
How valuable is your time?
Opportunity costs can sneak up on you, especially your own. Make sure your time isn’t worth more than it costs to hire a writer. Writing can take up an awful lot of your day, so be sure that your time wouldn’t be more valuable elsewhere. Failing to delegate can be detrimental both for your business and your health. If you find yourself still up planning and writing content outside of even business owners hours, maybe it’s time to bring in some help. Avoid the feast and famine trap.
What is your budget?
Agencies and employees cost money but don’t let that put you off. When looking for a marketing agency, find one that specialises in your size of business. This helps get the exact support you need with people who understand your budget.
There are also online content tools to help you out. Tools like Mailchimp and Hootsuite can do a lot of the heavy lifting for you, with automated responses, ques of content and much more. They are not a substitute for a person, but if your content demands are just outstretching your available time, make sure you have taken all the help you can get.