When you’re running your small business, do you prioritise your business or do you prioritise your clients? Whilst it sounds almost counter intuitive, there are times when you need to put your business first in order to make it successful. let’s look at this in more detail.
Surely clients come first?
It’s absolutely true that clients pay the bills and that, at times, clients do need to come first. But if you don’t put your business first, there will be no business to serve your clients. Of course, they can go elsewhere, but let’s look at the reasons for putting your business first and what you will get from doing this.
What happens with inconsistent marketing
If your marketing is inconsistent, taking place when you have time, you run the risk of running into a feast and famine period.
- You’re quiet, so you do some marketing
- You generate some leads and pick up a new client
- You’re then really busy delivering what you sold, so you have no time
- No time means no marketing gets done
- You have no leads coming in
- You finish delivering for the clients and have nothing more to do
You run from periods of excess to periods of nothing. You cannot plan for the future because you don’t know what is going to happen.
What happens with consistent marketing
Consistent marketing helps your company stand out from the competition. Your target audience regularly sees your brand and how you help your clients. Your consistency builds trust and loyalty, so that when companies are ready, they come to you.
How to stop this being a problem.
1. Schedule time into your diary
Having time in your diary to do your marketing is vital. If it isn’t in there, you will always find something else to do with that time. Don’t move it either. Treat your small business as a client and prioritise your business. If you really have to move it, make sure it happens in the same week.
2. Develop a marketing plan
The time is good, but what are you going to do? Having a plan of action means you will make the most of that time.
3. Make use of any spare time.
If you do find yourself with spare time, get ahead of your marketing plan. If you have a content-led strategy, write some of the articles or new pages ahead of schedule. Just because you have written them, you don’t have to publish them yet. Make use of the scheduling tools within your content management system so your marketing content is published according to your schedule.
4. Get some help
Obviously we are going to say this, but having someone independent to help you can be invaluable. Someone who can review what you are doing and answer your marketing questions will help you maximise the performance of your marketing. They will also keep you on schedule – you don’t want to tell them you haven’t done something!
5. Outsource your marketing
At the point where you are simply too busy to do your own marketing, get someone else to do it. You can concentrate on delivering for your clients and keeping them happy.
By putting your small business first, you ensure that you get the growth you are looking for and that you are there for your clients. If you’re doing a great job for them, they will want you to be successful and be around in the future.