You know your marketing needs to be effective to deliver the growth you want for your small business. If your marketing isn’t currently working, we’re guessing you are frustrated and want to see improvements…
When your marketing isn’t working
There are many reasons why your marketing isn’t working. Whatever they are, we’re guessing you aren’t happy and want to see improvements...
4 Reasons your marketing isn’t working
These are just some of the reasons why your marketing isn’t working
- It isn’t being done properly. You may be using the right marketing channels, but if they aren’t being used properly, they won’t deliver the results you want.
- Inconsistency can be fatal for your marketing. Consistent marketing delivers increased brand awareness and your target audience will remember you when they want some help.
- It’s the wrong marketing. Investing in the wrong marketing channels will simply see you wasting time and money. Just because everyone else is on Facebook and Twitter doesn’t mean it is right for you.
- The marketing is about what you do. Sorry to be blunt, but nobody cares what you do. They care about how you can help them.
SME Needs will identify what is stopping your marketing from working and we will work together to develop the right marketing plan, to get it working and delivering the leads you need to meet your growth targets.
To get your marketing working, click here or call us on 020 8634 5911
The right marketing activity
Some businesses use certain marketing channels simply because they think they should; lots of social media is a good example. Just because everyone else is using certain channels doesn’t mean you have to. You should only be using the marketing channels that will effectively get you in front of your target audience.
Quality vs. Quantity
The right marketing, done well, will be far more effective than doing lots. Quality content writing, effective social media messaging, targeted email (etc.) will increase awareness, grab attention and generate leads far more effectively than spraying emails to anyone and lots of social media. If you haven’t got the skills available within your business, it makes sense to find someone to help you.
Consistency is key
Have a think about how many emails you get every day. How many marketing messages do you see throughout the day? With these volumes hitting you every day, it is easy to forget others. Consistent marketing maintains awareness and ensures your brand is remembered at the time your Ideal Client decides they need to resolve an issue you can help.
The right messages
To put in bluntly, nobody cares what you do! They care about how you can help them.
Your messages need to be highly effective to make you stand out from the competition. They need to help your Ideal Client understand how you can help, and believe what you are saying.
To get your marketing working, give us a call on 020 8634 5911, or click here.
