Some businesses use certain marketing channels simply because they think they should; lots of social media is a good example. Just because everyone else is using certain channels doesn’t mean you have to. You should only be using the marketing channels that will effectively get you in front of your target audience.
Quality vs. Quantity
The right marketing, done well, will be far more effective than doing lots. Quality content writing, effective social media messaging, targeted email (etc.) will increase awareness, grab attention and generate leads far more effectively than spraying emails to anyone and lots of social media. If you haven’t got the skills available within your business, it makes sense to find someone to help you.
Consistency is key
Have a think about how many emails you get every day. How many marketing messages do you see throughout the day? With these volumes hitting you every day, it is easy to forget others. Consistent marketing maintains awareness and ensures your brand is remembered at the time your Ideal Client decides they need to resolve an issue you can help.
The right messages
To put in bluntly, nobody cares what you do! They care about how you can help them.
Your messages need to be highly effective to make you stand out from the competition. They need to help your Ideal Client understand how you can help, and believe what you are saying.
To get your marketing working, give us a call on 020 8634 5911, or click here.